Setting up an online shop is easy with us. We customize the perfect solution for the individual needs of our customers
Characteristics of a good online store
- Brand alignmnet Since the online store is a means for marketing communication, it needs to look good in the eyes of the customers.
- Good UX: Online store must be clear and easy to use. Navigation should be smooth and searching and orderding products should be easy.
- Clear product info: Every product should be clearly described and product information such as price, size, material and delivery time should be easily available.
- Security: Good online store takes care of the information security of their customers. This includes for example safe payment and protection of personal data.
- Customer service: Online store should provide good customer service. This can be for example chat-service, email support or telephone service.
- Delivery and return: Good online store provides flexible delivery terms and clear terms of return. Quick delivery and easy return are preferred.
- Reviews and recommendations: Customer returns and recommendations help others to make positive purchase decisions. Good online store provides the possibility to read other customers' experiences.
Phases of a online store development project
Selection of the store platform
There are several domestic and international options available for online store platform. Internationally most popular ones are WooCommerce and Shopify. Both can be scaled from small to large onlilne store due to wide variety of plugins.
Kansainvälisesti suosituimmat verkkokauppa-alustaratkaisut ovat WooCommerce ja Shopify. Nämä ovat myös Suomessa laajasti käytössä. Molemmat skaalautuvat pienestä suureen verkkokauppaan monipuolisen lisäosatarjonnan avulla. Suomalaisista alustoista suosituin on MyCashflow. (Lähde: Paytrail)
Design of structure and layout
This phase is important for aligning the online store with the brand and making it lucrative for potential customers
Yksinkertaisimmillaan riittää valmiiksi saatavilla oleva ulkoasumalli sellaisenaan, mutta usein sitä pitää muokata asiakkaan tarpeiden mukaiseksi. Yleensä verkkokaupoissa on varsinaisen kaupan (tuotelistaus, ostoskori ja kassa) lisäksi etusivu, yrityksen esittely ja yhteydenottolomake.
Implementation
The amount of work depends on the selected platform, layout and scope (for example number of integrations and localizations).
Import of product data
It is important, that the products are represented clearly.
Additionally the supported payment methods and delivery options are presented clearly.
Testing and publishing
At the end the layout, functionality and content are tested and the online store published.